Identity & Marketing materials

Indian Motorcycle is one of the world’s most iconic motorcycle brands, with a rich heritage and a strong place in motorcycling history. As part of their expansion in Sweden, the goal was to grow the dealer network through strong and rewarding partnerships. One of Sweden’s oldest garage shops, Gothia Motor Shop, was transformed into an official Indian dealership and needed a new visual identity, logotype and graphic expression that matched the authenticity, attitude and legacy of the Indian Motorcycle brand. The Legend Lives On.