EDITORIAL DESIGN & PRODUCTION

ICA is Sweden’s largest grocery retailer, with a strong network of local stores and independent retailers across the country. For ICA Handlarna’s 100-year anniversary, I was part of creating the campaign identity that celebrated their history, heritage and role in Swedish everyday life. The anniversary concept included a digital chronicle of ICA’s rich past, four vintage-inspired magazines and a commemorative jubilee publication. Each part highlighted important moments from ICA’s history through a visually engaging and carefully crafted editorial expression.