Visual Identity & BRANDING

Umain is a digital design consultancy within the Eidra foundation, helping organisations solve business challenges through agile thinking, startup-speed delivery and emerging technology. Their approach is highly collaborative, placing the customer at the centre of every business and design decision.

This visual identity was created as a proposed future direction for Umain before the consultancy became fully integrated into the wider Eidra structure. As such, the project remains a prototype — a conceptual identity system exploring how the brand could have developed visually and strategically.